Are you planning on running a contest this holiday season to stimulate your brand? Social Market Branding has put together an action plan that will help make your campaign successful.
First you must have a clear GOAL:
1. Are you trying to increase SALES
2. Does your Facebook page need more FANS?
3. Is your EMAIL SUBSCRIBER list lacking?
Define what you want to achieve before you begin to brainstorm contest ideas. This is important because without a definite purpose you will not be able to measure your success. Setting a clear goal will also keep track of your performance.
Once you are clear on what your goals are you can start to think about the contest itself. How will it look now that you know what the call to action needs to be? This is the best part of the contest itself because it’s time to get creative.
Designing and executing your ideas:
Unless you have an in-house design and development team you want to look to use third party apps to host your contests. Below are a list of the most popular third party apps used.
1. Binkd Promotion
2. Wildfire App
Keep in mind that these apps are not free to use. Depending on how often you use the service the fees can add up. An alternative to using third party apps would be to hire an agency like Social Market Branding to create a custom app for your company.
Benefits of hiring an agency are:
1. You have unlimited freedom when it comes to design
2. The app that is built is your properties
3. One time fee instead of recurring fees.
Just like with your holiday shopping list. Your holiday promotions list can be easily navigated when the proper steps are taken. We hope this helps to focus your goals this season.
Need help in creating your contest for holiday or any other occasion? Tweet us @SocialMbranding or shoot us an email at firstname.lastname@example.org.